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“KEY PLAYERS IN ATL PR” BRUNCH
We’ve gathered the crème de la crème of Atlanta’s Public Relations industry to give you an upclose look into working with PR agencies, leveraging their power to grow your business, and just exactly how these key players in Atlanta PR achieved their success!
Spanning all industries with a delicious brunch and invaluable insight into the world of PR, you don’t want to miss this chance to get to know these top women changing the face of public relations in Atlanta.
Meet The Speakers:
Shawn is the owner of Soffritto PR and a seasoned PR, social media, marketing, and event planning professional with over 10 years of experience reaching brand influencers. Her work ranges from launching fast-paced start-up companies, helping non-profits in major transitions, and planning and promoting exciting restaurant openings.
Shawn got her start in PR working for NBC East Coast Entertainment Publicity launching shows like 30 Rock, but soon realized her passion was with hospitality and food, as well as the non-profit industry. Diligent and responsible, she is an expert in connecting companies to their influencer groups, creating ambassadors that spread the brand’s message. In 2012, the Atlanta Business Chronicle selected her as an Employee of the Year for her extensive work inside and out of the office.
As a firm believer in public service, Shawn volunteers her spare time with Big Brother Big Sister Atlanta and the Junior League of Atlanta, working directly with various non-profits around the city. She serves on the Girl Scouts of Greater Atlanta Marketing Committee and is a special advisor to their social media program. As a dedicated foodie and supporter of local agriculture, Shawn has run her own food blog for several years, but her true passion is traveling around the world experiencing new cultures and cuisines.
Publicist based in Atlanta, Georgia with a love for start-ups, small businesses and creative entrepreneurs. I have a background in magazine editorials from roles with Seventeen and PeopleStyleWatchMagazine as well as experience from a top public relations agency in New York City where I worked on the accounts for well-known and international brands including, but not limited to: AVON, Eileen Fisher, John Frieda, Bluefly.com, Vineyard Vines, Tacori, The Children’s Place, Lole, and Mattel.
These invaluable experiences gave me a big-picture and can do mentality as well as a strong national media network. I am a believer in big ideas, and hustling smart to impact change within businesses.
Tori Allen has been part of Atlanta’s hospitality PR scene for more than five years, working with some of the top nonprofits, restaurants and lifestyle brands. Her primary focus is local media coverage, ensuring her clients are consistently placed in media with major feature stories to help drive their brand awareness. Prior to launching Tori Allen PR in August 2014, she served as an account executive at both The Reynolds Group (now Phase 3 Marketing) and Liz Lapidus PR. Top clients with Tori Allen PR include the Atlanta Community Food Bank, Pink Barre, Grindhouse Killer Burgers and Twain’s Brewpub & Billiards. In addition to her work, Tori spends her time dedicated to various nonprofit causes including Special Olympics of Georgia, Trinity’s Table soup kitchen, Intown Collaborative Ministries food pantry and StandUp For Kids youth homeless outreach organization. Favorite hobbies include patio drinking with her dog, Joe Pesci, or watching any of her favorite sports teams.
Laura Fryer founded Blue Hominy Public Relations in 2014. The Atlanta-based firm and team of three specializes in small food, drink and other lifestyle businesses, around the nation and mostly based in the South. Clients include restaurants, breweries, wine shops, individual food items, etc., and recent placements for clients have included stories in The New York Times, VOGUE, Entrepreneur, GQ, Garden & Gun, Food & Wine, on NBC’s The TODAY Show, and many more.
Ever wonder why some women seem like they’ve got it all figured out? Need advice on how to find and follow your passion? And what does it really take to succeed as a female entrepreneur once you’ve found it?
Find out all these answers and more on how to “Find Your Hustle” in today’s modern world from three movers and shakers who are eager to share the knowledge they’ve learned as they built their own successful companies.
Date: Saturday 3.19.16
Time: 12:30 PM
Location: Ormsbys. 1170 Howell Mill Rd. Atlanta, GA.
Meet the Speakers:
Michelle Blue, Owner & Founder of Bené Scarves
Michelle Blue was born and raised in Lithonia, GA and graduated high school from Southwest Dekalb High School. Michelle studied Marketing and Fashion Merchandising at the University of Georgia and graduated May 2013. After graduation, Michelle launched her business Bené full time, a collection of scarves committed to providing an education to young girls in Ghana by sponsoring tuition, books, supplies and uniforms so the girls can fulfill their dreams.
Reina Bermudez, Owner & CEO of Spa Sydell
Reina Bermudez is the Chief Executive Officer of Spa Sydell, Atlanta’s premier day spa founded in 1982 that offers an extensive menu of more than 75 treatments, Botox®, Juvéderm® XC and RADIESSE® injectables, and LATISSE®. Reina joined Spa Sydell in 2007 as chief financial officer and later became chief executive officer in February 2011. With her extensive business background and a passion for the spa industry, Reina embraced her new role to pull the company out of reorganization. Reina began her career in the banking industry. Born in Cuba and raised in New York City as the oldest of three children, Reina learned English at age eight and graduated from Interamerican Military Academy in the summer of 1982. Reina and her husband Pete Bermudez have seven children and currently reside in Marietta, Ga.
Skye Estroff, Marketing Manager of Atlanta Eats
Skye Estroff is a UGA graduate who turned “French Fry Aficionado” from a hobby into a career. Skye is currently the Marketing Manager Atlanta Eats, the local TV program uncovering Atlanta’s blossoming restaurant scene. She co-hosts restaurant segments on CBS46 Atlanta Plugged In each week, is a contributor for Tastemade and also hosts in-depth food news segments on weekly radio show, Atlanta Eats Radio.
Tara Joiner, Founder & Studio Owner Buckhead and Emory Point Pink Barre Studios
Originally from the Northeast, Tara has always been passionate about living an active, healthy lifestyle. Tara was looking for a business opportunity within the wellness sector and when she took her first barre class she realized he had found it. Barre was an efficient and effective workout which Tara could apply her extensive biomechanics and pilates knowledge to improve upon. Tara is now excited to bring her own brand, Pink Barre, to Atlanta and leverage her fitness, physical therapy, and healthcare marketing background. Pink Barre currently has five locations throughout the Atlanta area where women can tuck, pulse and sculpt.
CAST YOUR NET
Date: Thursday, 6.16.16
Time: 7 PM
Location: Kyma. 3085 Piedmont Rd NE. Atlanta, GA.
Meet the Speaker:
Donna Lampkin, Promotion Producer at WSB-TV